Baxter of California

BAXTER OF CALIFORNIA WAS CREATED TO DEFY THE EXPECTED.

Our thoughtfully curated collection of superior hair, skin, and shave essentials are designed to unleash what makes you, you. You’ve got your own story, your own signature statement. We offer a curated collection of grooming must-haves to free your best self and fuel your next level.


Our superior assortment of hair, skin and shaving essentials gets the job done in the simplest, most powerful way possible. Since 1965, our top-notch products have proven that premium doesn’t have to be pretentious. Performance is everything so every formula is tried and tested at the award-winning Baxter Finley Barber + Shop in Los Angeles.

American Crew

THE HISTORY OF AMERICAN CREW.

American Crew is more than just another product supplier. It’s a landmark in the history of men’s grooming. It’s the leading salon brand created specifically for men and the stylists they trust.


In 1994, a stylist named David Raccuglia walked into a distributor’s office in Chicago holding a clear bottle filled with maple syrup. He foresaw a future when men would pay as much attention to their looks as anyone else. And he knew they wouldn’t want to lose their masculinity in the process.


Today American Crew is the leading professional men’s grooming brand in the world. Men and their stylists count on us for the latest and best in hair, body, shave and style products. And for more than 20 years, we’ve delivered.

Paul Mitchell

OUR VALUES

For us, producing the highest quality professional hair care available is simply not enough. John Paul Mitchell Systems is (and always will be) dedicated to making our world a more beautiful place. We were the first professional beauty company to stand up against animal testing and our charitable efforts continue to set the standard for giving in our industry. A commitment to caring for people and the planet is a driving force in everything we do.


REDKEN

MEN'S PRODUCTS BY REDKEN BREWS

Our founder Paula Kent revolutionized the professional Haircare industry for both stylists and clients. Her dedication to science and her pioneering spirit helped make the brand what it is today.


Redken Brews haircare products are formulated with crafted malt and provide great benefits to hair and scalp. Our formulas are not the only thing inspired by beer—our haircare bottles are beer-bottle shaped too! **Please note these formulas do not contain alcohol. Malt on its own does not create alcohol within beer. It must go through a fermentation process with other ingredients.